When you sell clothes online one of the most important things to remember is to take clothing measurements and add them to your listings.
Studies show that online shopping is now the most popular way for people to buy clothing, but that comes with challenges. There’s no way for your buyers to try on your clothing before they buy, so including measurements in your listings is a must. Since Poshmark does not offer returns, it’s even more crucial to do this if you sell clothes on Poshmark.
Using Sizely For Clothing Measurements
A super easy and convenient way to do add your clothing measurements is to use a service like Sizely. You put in all of the measurements you want to list and Sizely churns out a pretty little photo diagram that you then upload to your listing. The templates make your listings look sleek and professional. With a free account you get a limited number of templates per month, and they’ll host your photos for 30 days. Or you can sign up for one of their advanced plans, which are pretty affordable. This is an example of one of my templates.
Clothing Measurements The Old Fashioned Way
If you want to add your clothing measurements the old fashioned way, all you need is a seamstress tape measure. When I don’t use Sizely I include actual photos of my tape measure against the items. I use this one because I like the way the pink color looks in my pictures, but there are lots of colors out there like black, yellow, blue, or teal. Here’s one of my measurement photos for the same tank in the template above.
Make sure you spread your item out completely flat so you get the most accurate measurements. If the item is stretchy, do not stretch it while you’re measuring. I usually provide the measurement of the item unstretched but then specify that it does have stretch.
These are the most common measurements you should provide, and how to take them accurately.
To take the chest measurement of a shirt you can measure across the item from one armpit to the other, directly under the sleeves. Specify in your listing that this measurement is taken flat across. Or, you can double that number to get the total chest circumference measurement.
This measurement is taken from the back of the shirt, starting at the center of the neck and going down the sleeve to the cuff.
The proper way to take this measurement is down the back of the shirt, starting from the center of the collar. But some people like to measure from the top of the shoulder down. Make sure to specify where you measured or, this is where Sizely comes in handy since the templates show exactly where you measured.
PANTS / SHORTS
Simply measure right across the top of the pants, from seam to seam. Then double the measurement to get the actual waist circumference. It’s important to note that this measurement is not always the same as the waist size listed on the item, so make sure to actually measure and don’t just guess!
This is a measurement that most people forget to include, but as a buyer I always like to know. Measure from the very top of the pants (above the button or closure) to the crotch seam (where the leg seams meet).
This is one of the most commonly requested measurements. Measure from the crotch seam down to the bottom hem of the pants.
Dress measurements are tricky, especially if it’s a loose-fitting dress with no defined shape. I usually add an overall length measurement from shoulder to the bottom or from the back of the collar down. Again, make sure to clarify which place you took the measurement. On most dresses you can take a chest measurement the same as with shirts, but waist measurements are kind of a shot in the dark. You can measure at the smallest part of the dress, but this may not always be the actual waist line (as is the case with empire-waist dresses). Sizely is perfect if you sell a lot of dresses, because it takes care of this problem with the handy measurement photos.
When all else fails, you can refer to the size chart of whatever brand you are selling. And sometimes buyers are familiar with how a specific brand fits them, so this can be really helpful to them.
If you take measurements while you’re photographing your items, it really doesn’t take much time and it will save you a lot of time and trouble later. Buyers WILL ask for measurements, and you’ll have to go back and find the item, measure, get back to them, and hope they’re still interested. In my opinion, listing the measurements makes you look more professional.